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Philosophy

My Design Philosophy
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Graphic design is more then a job it’s a way of seeing the world. Design is something that everyone subconsciously interacts with everyday. This paper explains why I am design addicted, what I hope to accomplish in my design career, my interests & my design philosophy.

I’ve been searching for an identity for myself that accurately represents what I do and who I am to future clients and employers. After many years of frequent website revisions and branding changes I am comfortable saying that I don’t plan on changing my design studio identity for many years to come.

Unfortunately there are a significant number of people that do not truly enjoy what they do or were incapable of carving out there destiny due to other obligations or distractions. I feel blessed having found my passion for art and design early on in life and I attribute this to excellent teachers throughout school, and my obsession with doodling on every piece of paper I came across. During high school I gained access to design books, classes and software. It was at this point that my creative outlet evolved into a future career that has allowed me to continue to do what I love.

I enjoyed my internship at the Missouri Alumni Association and hope to help them with overflow/freelance work in the near future. Working with the homecoming madness has been an adventure and a lesson in managing multiple high-priority and time-intensive projects at once. I have taken these skills applied them to both my freelance work, and my work at Hallmark Data Systems enabling me to accomplish more work and have even more on my plate. The ability to manage multiple projects, jobs and clients was further increased after gaining knowledge of and practicing the Action Method developed by Scott Belsky.

As a graphic designer I have developed my own philosophies and opinions on design. Much of my design philosophy has been derived from art movements, artists, and designers I admire. Russian Constructivism is one of my favorite art movements. Rodchenko and Lissitzky have taught me the importance of line, pattern and repetition through their mechanically/architecturally created canvases and sculptures.

There are many designers that have impacted my personal work and philosophy. David Bywater is a young designer who has worked with several big music clients such as Sound Tribe Sector 9, The Floozies and Big Gigantic. His designs are illustration and pattern intensive, pushing the limits of print design and space. Exposure to David’s work has inspired me, and in combination with my formal education has lead me to create work meshing multiple medias together such as photography, illustration and typography.

Another designer that I am very interested in is Jan Lenica, and more specifically her Warsaw Poster Biennale poster. This poster is green monochromatic piece with an extreme sense of depth and space. The large figure filling most of the space is made of a series of curved strokes, and a yellow-to-olive gradient. This piece reaffirms my belief in the importance of repetition, color theory, unique perspective and perfectly curved forms.

In all that I have learned and experienced in the fields of art history, graphic design, printmaking, philosophy and sociology I have acquired key observations regarding the meaning of good design. Graphic Design not only calls for visual aestheticism but also for the ability to accurately portray and communicate an idea.

Contemporary design requires a strong concept, modernity, trend setting qualities and swiftness. It is important in this age of design to be unique, original and create work that others will recognize at a glance and want to emulate and adapt for their own purposes.